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Building digital since 2007

From handcrafted software
to scalable products

SaaS products that scale and custom apps shipped fast, powered by AI-assisted engineering.

Our Story

Our Journey

From software house to product company. A story that starts in 2007, 90+ projects and apps, a decisive transformation.

Custom Projects

2007-2013

Founded in 2007, Tortato IT started by developing custom solutions across three fronts: mobile applications for consumers and sales teams, digital marketing for online presence, and custom management systems including e-commerce, integration, and cloud migration.

Over 40 projects delivered for Microsoft, Citroën, ABB, and Itaú. Pioneers in responsive design in Brazil (2011). PEGN recognition for mobile solutions (2013).

🏆 Pioneers in Responsive Design

2014-2016

Automotive Market Focus

We intensified our focus on the automotive sector, developing custom solutions for dealerships. We identified a recurring pain point: chaotic lead management from multiple portals like WebMotors, iCarros, and OLX.

The more projects we delivered, the clearer the opportunity became to transform this expertise into a scalable product. The learnings from this era planted the seed for what came next.

🚗 Automotive Tech Specialization
SaaS Era

2016-2025

LeadHub was born in 2016 from the experience accumulated in previous years. The transition from custom projects to scalable product redefined the company.

Today: 316 connected dealerships, 4.6+ million leads processed, 233 thousand hours saved.

🚀 Automotive SaaS at Scale

2025 →

AI-Assisted Engineering

With AI-assisted engineering, we're back to building products at speed, our own and for clients.

This capability produces our own products and client work across entirely different domains, from native apps to reference sites with tens of thousands of pages.

⚡ AI speed, product quality

Companies That Trusted Us

From 2007 to 2016, we developed solutions for leading brands in their markets

From Projects to Product

90+ custom projects taught us to identify patterns. In the automotive market, we saw the same problem repeat: chaotic lead management from multiple portals. When you solve the same challenge multiple times, it's no longer a project: it's a product.

Since 2007
Technology DNA
90+
Projects executed with excellence
SaaS
Scalable and integrated solutions
LeadHub Logo

LeadHub integrates leads from automotive portals directly into your CRM. Automatically. In real-time. No manual data entry.

4.6M
Total leads integrated
316
Stores using
53,228
Leads received in the last 30 days
233,613
Hours saved

Dealerships that trust LeadHub

App Studio

Products we build

Demand validated, requirements gathered, product specified, built and launched. All with the same rigor we apply to client projects.

Lunar Cycles

Lunar Cycles

Read the moon.

Precision lunar calendar with phase alarms, astronomical events and a personal journal. Fully offline, no account.

iOS Android
View product
CandleTrader

CandleTrader

Read the market.

Technical analysis you can learn from: 35 candlestick patterns, 24 chart patterns, quizzes and calculators. Free, offline, in 6 languages.

iOS Android
View product
Iron Condor

Iron Condor

Read the payoff, not the noise.

Options education with a multi-leg simulator: live payoff, Greeks and breakevens. 55 lessons, 24 strategies, fully offline.

iOS Android
View product
TunerWear

TunerWear

The chromatic tuner on your wrist.

Precision chromatic tuner (±0.1 Hz) with metronome, chord dictionary and a dedicated Wear OS app. Trusted by 100,000+ musicians.

Android Wear OS
View product
MotorSpec

MotorSpec

Read the spec sheet.

The automotive specs encyclopedia: 124 brands, 2,882 models and 29,983 engine specifications, in 6 languages.

Web
View product
🟢 What's Next

Two engines, one product factory

We run two equally weighted pillars: our own scalable SaaS products, like LeadHub, and an App Studio that designs and ships apps, ours and our clients'.

With AI-assisted engineering, we turn ideas into quality products at a speed that wasn't possible before.

Built by engineers, shipped with AI.

Frequently Asked Questions

Common questions

What people ask us most about how we work and what we deliver.

Does Tortato build custom applications?
Yes. We build digital products from start to finish: demand validation, requirements gathering, specification, development and launch. The process is the same for our own products and for client products.
Does Tortato run technical audits on existing systems?
Yes. We assess architecture, code quality, security and scalability of systems in production, and deliver a diagnosis with priorities.
What services does Tortato offer?
Product development, from concept to launch, and technical audits of systems already in operation.
Which platforms do you develop for?
iOS, Android, Wear OS and web, including systems and integrations that run in the cloud. The platform is chosen based on what the project needs.
Do you work with startups?
Yes. We also run security and scalability checkups on AI-generated products that need to grow, a common situation for a startup that validated the idea quickly and now has to sustain volume.
How does your AI-assisted development work?
We apply the same engineering practices and processes as always, with AI speeding up execution. The gain is in the time between specification and a product in operation, without giving up review, testing and documentation.
What is LeadHub?
It is our SaaS that integrates leads for the automotive market. It receives leads from portals such as WebMotors, iCarros and OLX and delivers them straight into the dealership's CRM, with no manual data entry. There are 316 connected stores, 4.6 million leads processed and 233 thousand hours saved.
Does Tortato serve companies outside the automotive sector?
Yes. The automotive sector is where we have our own product, but our origin is custom development across many sectors. We delivered more than 90 projects for companies such as Microsoft, Citroën, ABB and Itaú. Our own applications cover astronomy, financial education and music.
How do I start a project with Tortato?
Write to projects@tortato.com.br or call +55 11 3542-3870. We schedule a video call to introduce ourselves and gather the requirements of the project.